Extreme Blog Makeover Boosts Professional Whiteboard Blog

(PRWeb) March 19, 2007 -- Bill Branson is an expert in information technology. His blog, Whiteboards That Work!, is a place for professionals who recognize that visual communication skills are vital to their effectiveness at work.

So, when it came time to launch his blog, http://www.whiteboardsthatwork.com , he sought out expert advice from The Blog Squad, Patsi Krakoff, Psy. D. and Denise Wakeman.

"I wanted a place to aggregate ideas for my books, and flesh out concepts," said Branson who has 30 years of corporate experience in technology, "but I didn't want to spend my time with the back office functioning of the blog."

The Blog Squad helped Branson optimize the blog features and design, and strategize about traffic and maximum audience participation.

"I read a great quote years ago in Fast Company, from Peter Drucker, suggesting that people spend their time managing their front offices, and should find experts to handle back office functions," he adds. "I found my back office expertise in The Blog Squad."

Branson, unlike some independent professionals, is skilled in technology issues. He set up the blog himself using Typepad, and then called on The Blog Squad for expert advice for getting the most out of it.

"The Blog Squad provided a way for me to get my blog up and running fast so I could provide a place for my conference attendee community to go before and after the conferences I am presenting. The blog needed to have a mature and professional look and feel. I needed to accomplish all of this without devoting hours and hours to the effort taking away from time I needed to spend on what I REALLY do for a living: helping people get the most out of their technology and making the most of themselves."

One of the main reasons for starting his blog was to build a platform for the books he is writing. Branson says, "The Blog Squad's method for transforming my experience into books using a blog was a compelling proposition, for the following reasons:
- It is helping me get my content out of my head and on the page faster.
- It has given me valuable feedback in real-time I would otherwise not have received.
- I am connecting with a growing number interested readers who will benefit from the book when I publish it.
- It gives me the ability to publish my book much sooner to a wider audience as an eBook.
- It gives me an automated distribution mechanism enabling me to know and serve my readers much better.
- It gives me a channel for publishing the hard copy of the books I am writing."

Blogging software doesn't require any special tech skills so any professional can put up a blog and start posting articles. Unless the professional knows how to use and optimize a blog for business, it becomes one more chore to do, rather than a source of new clients and revenue.

The Blog Squad provides blog makeover programs through www.fixmyblog.com. They also operate the Blog to Book Project at www.blogtobook.com

Known as The Blog Squad, Denise Wakeman and Patsi Krakoff, www.BlogSquad.biz, are authorities in helping independent professionals and small businesses to grow and prosper through optimizing their blogs. Between them, they have 10 blogs they post to on a regular basis covering topics from Internet marketing, blogs, ezine marketing, writing and marketing books through a blog, plus several private blogs for clients and programs they teach. The Blog Squad are co-authors of "Build a Better Blog: The Ultimate Guide to Boosting Your Business with a Professional Blog" and "Confessions of a Reluctant Blogger: From Boring to Brilliant in 30 Days", and keepers of the site, www.buildabetterblog.com. They host a weekly Internet radio show, Blogging and Beyond on VoiceAmerica channel Thursdays at 11 a.m. ET.

For more information visit http://www.fixmyblog.com or contact Patsi Krakoff, or Denise Wakeman

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